Why Is Addiction Still So Stigmatised?

Despite significant advances in our understanding of addiction as a medical and psychological condition, stigma around alcohol and drug dependency remains a global issue, including here in New Zealand. For those struggling with substance use, stigma can be a powerful barrier to seeking help, speaking openly, and beginning the road to recovery.

At Keystone Lodge, we believe that recovery thrives in an environment of compassion and understanding. So why, in 2025, is addiction still so stigmatised—and what can we do to change that?

Understanding Stigma Around Addiction

Stigma refers to negative stereotypes, attitudes, and assumptions about a group of people—in this case, those experiencing addiction. It often manifests as:

• Judgemental language (e.g., “junkie,” “drunk,” “addict”).

• Social isolation or exclusion from friends, family, or workplaces.

• Moral blame, suggesting addiction is a choice or a character flaw.

• Discrimination in healthcare, employment, and community settings.

This stigma isn't just harmful—it’s also misinformed. Decades of research now show that addiction is a complex health condition influenced by a mix of genetic, psychological, environmental, and social factors.

Why Does This Stigma Persist?

1. Historical Misunderstanding

For generations, addiction was viewed as a moral failing or lack of willpower. Although modern science has reframed it as a medical condition—similar to diabetes or heart disease—outdated attitudes still linger in society.

2. Media Portrayals

Media often highlights extreme or negative cases of addiction, reinforcing stereotypes of chaos, criminal behaviour, or hopelessness. Rarely do we see stories of recovery, resilience, and healing—yet they are just as real and more common than many realise.

3. Fear and Lack of Education

People often fear what they don’t understand. Without accurate information about how addiction works—and how recovery happens—it’s easy to form harsh or dismissive opinions.

4. Self-Stigma

Sadly, those struggling with substance use often internalise societal judgment. This can lead to feelings of shame, secrecy, and low self-worth, all of which can make it harder to ask for help.

The Impact of Stigma

The consequences of addiction stigma are serious:

• People delay or avoid seeking treatment.

• Families suffer in silence instead of accessing support.

• Recovery becomes more difficult due to isolation and shame.

Even within healthcare systems, stigma can result in inadequate care or a lack of compassion from providers.

Changing the Conversation

Ending addiction stigma starts with changing the way we think, speak, and act—as individuals, families, workplaces, and communities. Here’s how we can all help:

• Use respectful, person-first language (e.g., “person in recovery” instead of “addict”).

• Speak up when you hear misinformation or stigmatising comments.

• Share stories of recovery, strength, and hope.

• Educate yourself and others about the science behind addiction and the effectiveness of treatment.

At Keystone Lodge, we work to break stigma every day through compassionate care, community education, and by empowering people to share their stories of growth and healing.

Recovery Is Possible—and Worth Talking About

The truth is: addiction can affect anyone, regardless of age, background, or success. And recovery is not only possible—it’s happening every day in places like Keystone Lodge. But for recovery to thrive, compassion must replace condemnation, and education must replace assumption.

If you or someone you love is facing the challenges of addiction, you are not alone. Reaching out for help is a sign of strength, not weakness.

Contact Keystone Lodge today to learn how we support individuals and families through judgment-free, evidence-based addiction treatment.